Q1: What is the "soft-touch" effect, and how is it achieved in this varnish?
A: The soft-touch effect is a velvety, smooth tactile sensation that enhances perceived quality. It is achieved through a specialized matting agent and elastic resin system that creates a micro-textured surface with low friction, providing a distinctive and pleasing hand feel without sacrificing durability.
Q2: Which applications benefit most from a soft-touch matte finish?
A: It is ideal for luxury product packaging (e.g., cosmetics, electronics, spirits), high-end brochures and book covers, premium business cards, and tactile marketing materials where sensory experience and premium aesthetics directly influence brand perception and customer engagement.
Q3: Are there specific application or drying requirements to maintain the soft-touch effect?
A: Yes. Apply with uniform thickness to ensure consistent texture. Drying should be gradual and even (avoid high-temperature bursts) to prevent surface defects. The soft-touch layer is generally not overcoatable with glossy finishes, as this would diminish the tactile effect. Compatibility testing with substrates and inks is recommended.